Branding & Graphics

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The Importance of Good Branding

A business’s brand is much more important than you probably think. On the outside, it doesn’t seem like much does it? A logo and a few colours. But your brand is literally your business identity, it reflects your personality.

It has always been at the forefront of business stratesy. And now, it may be more important than ever before. Here is some food for thought — consumers see a LOT of advertising, in fact, the average person encounters between 6,000 and 10,000 adverts per day. It’s a mind-blowing statistic to reflect on, how many adverts have you recalled seeing today? Which ones stood out? Was it the colours? The unique graphic design? Persuasive language? These are the things you need to consider when working on your business’ brand strategy to help you stand out amongst other competing sellers. 

There is a huge amount of competition in today’s market, which is why you need to go the extra mile to have even a fighting chance of standing out in the crowd. To do this, you need to invest your time and resources into creating a strong brand that will grab the attention of potential customers.

On that note, let’s delve deeper into the details and go into some more reasons why branding is important.

Become instantly recognisable

Similar to what I’ve already touched on above, one of the most obvious reasons why branding is important is because it helps people recognise your business. If you have strong branding, naturally, people will take notice of it. As opposed to a business without strong branding. A business that doesn’t really have cohesive or consistent branding is very unlikely to stay in anybody’s mind for very long. However, a business with elements such as a distinctive logo, attractive colors, and other visual elements will be much easier on the eye, and of course, more memorable which is exactly what you want. Your branding should be the one thing that entices consumers and keep them coming back to you. 

Emotion & Colour Science

Branding isn’t just external, it’s a feeling too. Colour science has a massive role to play in how we feel about certain brands. What feels more human than feeling part of something? It’s at our very core to belong somewhere. This is why companies with great branding have an easier time getting their employees stuck into their occupations because ultimately, it doesn’t feel like a job in the sense of a “chore” but instead feels like a platform to feel included and pull their weight.

For example, luxury brands use black and golds to create a sense of exclusivity among their clients. Brands like Nike use vibrant, energetic colours to promote a sporty, energetic feeling. So think carefully about how you want you customers to feel about your brand, this way you’re half way winning already.

Good Branding Attracts Loyal Customers

It’s one thing getting existing and potential customers to recognise your brand, but it’s another kettle of fish to get them running back, or recommended them to their friends. Good branding can give your brand a more human edge, which is attractive to customers as your brand doesn’t come across as just “business as usual” or just another run of the mill company. We’re trying to accomplish something special here! Something groundbreaking. Something original in an unoriginal world.

Branding allows you to create relationships with your perfect audience, which can eventually turn them into loyal customers. You can create a brand that people actually care about and put yourself ahead of businesses that aren’t using this to their advantage.

Graphic Design Barrow in Furness

Are you looking for graphic design in Barrow in Furness? We’re a local company who specialise in digital marketing. Contact us today if you are interested in working with us on your project. We can carry out the following graphic design related skills:

  • Logo Design
  • Website Graphic Design
  • Advertising Media Graphics
  • Business Card & Stationary Design
  • Social Media Graphic Design
  • Bespoke Graphic Design