SEO & Content Marketing
The good stuff that makes the world go round
SEO Barrow in Furness
What is SEO?
We’re probably the only green SEO agency in Barrow in Furness. In fact, we’re probably the only agency doing SEO in Cumbria that is as passionate about its services as it is the planet. Search engine optimisation (SEO) is a way of improving your site to increase its visibility, therefore when people search for a service or product related to yours in the search engine, the more likely your business will show up. The more exposure you can get for your website the more likely you are going to attract potential customers.
How does SEO work?
Most search engines use bots to crawl pages on the web which collects information and puts them into an index. This helps people find exactly what they are looking for at the time.
Algorithms determine the order pages should appear in the search results by analyzing the pages in the index and will look at hundreds of ranking factors or signals. Search bots then estimate how well a website or web page can give the searcher what they are searching for.
You don’t pay search engines to get higher search rankings, unlike paid search ads. Therefore that’s where SEO experts have to out in the work.
Why is SEO important for marketing?
People conduct trillions of searches every year making SEO an important part of digital marketing. Search is often the primary source of web traffic for brands and complements other marketing channels. When you rank higher in the search results with greater visibility, obviously this has a positive impact on sales and conversions.
With search results evolving over the past few years, this allows users to get more direct answers that will keep them on the results page instead of driving them to a different website. SEO can drive a 14.6% conversion rate when done right as 93% of online experiences begin with a search engine. Furthermore, search engines like Google and Bing drive 10x more traffic to e-commerce sites than social media.
When you understand the basics of SEO this will deliver the quickest wine when you get them right. Starter SEO objectives can include:
- Keyword research
- Technical SEO
- On-Page SEO
- Link Building
- Building your site’s authority
- Creating the best and most relevant web content
- Make sure that Google can properly crawl and index your site.
Keywords are the high volume, high completion search terms that you want to have a high ranking on the SERPs. Because there are competitive it will take a new site a bit of time for you to rank however, consider these your long-term goals.
To find your site’s primary keywords, you need to write down different terms that you would expect a customer or client to use when looking for a product or service that your business provides. Listing as many relevant keywords as possible is key and there are no right or wrong terms to use.
Next, you would choose a keyword research tool and enter the search terms from your list a click the analyze button. This will then show a list of metrics for each keyword including their monthly search volume and keyword difficulty.
Keyword research is so much more than just targeting just a few search terms. You need to make sure you understand and include context around your keywords, this can be done with keyword variations and long-tail keywords. The Keyword Magic tool will also suggest long-tail keywords based on your primary keywords, they typically have a lower search volume but a higher level of intent.
A huge part of building an SEO strategy is figuring out where you can realistically compete right now. What’s good for right now might not be good in 6 months, so it’s a good idea to constantly review your SEO to achieve your goals.
SEO Barrow in Furness
Are you looking for SEO in Barrow in Furness? Or SEO in Cumbria? We’re a local digital marketing agency based in Barrow in Furness, and we’d love to work with other local companies in the Cumbria area, to help improve your presence online. The important of SEO is commonly misunderstood, we have over 12 years experience so you can feel confident in working with us. Get in touch today to chat!