Choosing The Right Domain For Your Business

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Choosing the right domain name for your business can be overwhelming and difficult, but getting it right is crucial for your website’s success. If you get it wrong, it can be a drama and a hassle to switch later on without hurting your brand and search rankings.

Thankfully, there are some really useful tips and tricks to make the process easier.

so without further ado, let’s take a look.

1. Stick with .com

dot com domains are the most memorable, many users, especially ones who aren’t ‘tech-savvy’ will type ‘.com’ at the end of every domain without taking a second thought. It’s also the most trustworthy choice of domain name extensions, not to mention, most smartphone keyboards automatically have a .com button.

You don’t want to run the risk of your customers ending up on an entirely different website either or landing on an error page. For example, if your website is something like ‘jane.photography” and your users accidentally type in ‘jane.photography.com” into the search bar, they will end up on an error page on photography.com website. 

2. Use Keywords

Photo by Raphael Nogueira on Unsplash

 Keywords play a crucial role in a domain name. By using keywords you let your users know what your website is all about. Together with quality content and good user experience, keywords in your domain can help you rank higher in google search.

Saying this, you’ll still have to be creative and combine your keywords with other words to make your domain stand out.

3. Keep Your Domain Name Short and Snappy

Photo by Markus Spiske on Unsplash

While keywords are important, don’t go overboard with the domain name length. It’s much better to have a domain name that’s short and memorable.

The most fool-proof method is to keep your domain name under 15 characters. Longer domain names are harder for your users to remember. 

Not to mention, longer domain names are prone to typos which can lead to a major loss of traffic. 

4. Keep it Unique and Brandable 

Your blog name should stand out from the crowd, while it should relate to whatever you write about, you should make sure it’s brandable, catchy, and memorable. 

It’s a smart idea to research other blogs in your niche and find out what domain names they’re using, this will hopefully spark off some of your own ideas.

5. Avoid Double Letters

It’s a good idea to avoid domain names with double letters because it increases the chance of losing your traffic to typos. For example, a domain name like ‘Presssetup.com” will be more prone to typos and result in lost traffic.

Avoiding double letters will also make your domain easy to type and more brandable. 

 

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