Email Newsletters: 5 Helpful tools

macbook using email newsletter

A strong content marketing strategy is essential for building an audience and growing a platform for your services and products. One brilliant strategy is to build an email newsletter, newsletters offer a more focused and engaging way of delivering your content to your customers. They can create strong loyal customer bases too which can greatly strengthen your brand. Visit our article to check out the benefits of a subscription newsletter.

Here are some tools to help you create an email newsletter for your brand.

1. Hubspot’s Email Marketing Tool

The free Hubspot Email Marketing Tool makes designing, sending, and analyzing email newsletters the easiest it’s ever been. The tool offers a drag and drop email editor so you can easily create a polished email newsletter that you can personalize to fit your brand’s design without the help of a designer or an IT professional.

Hubspot’s other features include; smart content rules, personalization, A/B testing, and advanced reporting (which ensures your email newsletters are optimized for your business). The tool also allows you to see who is engaging with your content and when, what device they’re using, the most popular links and documents, and more.

What makes The Hubspot Email Marketing tool so exceptional is its ability to pair with Hubspot’s free forms tool to easily collect email leads, as well as Hubspot’s free CRM to give you insight into how your marketing emails are performing.

2. Moosend

Moosend is free for up to 2,000 subscribers, it is a well-rounded email marketing tool that requires no technical skill whatsoever. You can easily build personalized email newsletters using interactive elements like videos and images. The tool also offers ready-made templates available in the platform’s template library if you wanted to get started straight away.

The tool also comes with landing pages and subscription forms to boost your lead generation efforts. You also get detailed reporting and analytics that allow you to make data-driven decisions.

Moosend’s platform allows you to create ready-made automation recipes to boost conversion.

3. Benchmark

Benchmark offers the ability to make creating email newsletters a breeze, it includes drag and drop functionality, giving non-technical marketers the power to create eye-catching emails. there is also a handy selection of newsletter templates that you can choose from in the Benchmark template library.

Benchmark’s other features include; detailed analytics on email campaign performance, A/B split testing, spam testing tools, responsive design, and templates, list segmentation tools, and auto-responder tools.

It is free for up to 300 emails a day.

4. SendInBlue

You don’t need technical skills to create well-designed email newsletters with SendinBlue. The drag and drop functionality, HTML editor, and expansive template gallery give you the tools you need to create stunning emails.

You can personalize the design of your email newsletters to suit your brand with easy builders, choose the form fields for your subscription form, and design many ways for your visitors to opt-in. The platform has a robust automation pipeline, allowing you to send different emails based on specific actions taken by your contacts.

5. Sender.net

Sender.net is an email marketing automation platform that doesn’t require any technical skill to set up. The platform provides an intuitive drag and drop editor and a simple HTML editor for its more advanced users.

Sender’s features include many features that are intended to automate or ease the process of managing subscribers. New subscribers can easily be collected by using embedded forms and pop-ups that are provided by the platform. Plus, Sender only counts unique entries towards the total subscriber count.

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