What is a subscription newsletter?
A strong content marketing strategy should be top of your agenda if you want to grow your brand. One way to do this is to build a subscription newsletter, this generates trust and interest from your audience.
Creating compelling content is important for this strategy, but making sure it gets delivered to your audience is even more so.
Subscription newsletters offer a more focused and engaging way of getting your content to interested customers. Newsletters have many advantages that lead to strong, repeat business and loyal customer bases. This, over time, will help your company grow in strength and resilience.
For tools to aid with your subscription newsletters, check out our article on 5 helpful tools for email newsletters!
Here are 5 benefits to building a subscription newsletter.
1. Newsletters Help You Connect More With Customers
Email will most likely be the most important marketing channel available for your business. Almost everyone in this day and age has a personal email address. People love to receive emails because they have more control over what they see and receive from people and companies. This presents an opportunity to enhance your business’s profile with high-quality content that regularly brings customers back to your website.
maintaining engagement with your customers over social media requires constant interaction and effort. Their feeds can be busy and it’s easy for your posts and content to get drowned out in all the noise. An email, on the other hand, stays in their inbox and encourages more deliberate action with your content.
2. Newsletters Are Low-Risk and High Reward
The customers you would send out your newsletters to will have already shown a level of interest and engagement in your business. This pre-selected audience will be much more receptive to content that reflects their unique, personal interests. A newsletter that is rich in engaging content provides exclusive, valuable information to its subscribers, and links back to content on your site can encourage your customers to engage with your main offerings.
3. Newsletters Enhance Your Analytics
Newsletters are a great tool for evaluating how well or how poorly your marketing strategy is doing. They can help you to make informed decisions on your future marketing plans. Most email marketing platforms have built-in analytics to help you gauge your customer needs and your brand’s performance.
4. Newsletters Are Long Term
Emails are a time-tested means of engaging with customers. We’ve been using them to communicate long before Facebook and other social media sites. They are familiar, very easy to digest, and even welcomed in our inboxes. This long-standing history of the email suggests it will never really die. Investing in building a newsletter will pay off for years to come.
5. Newsletters Increase Your Business’s Credibility And Authority
When you are consistent in delivering valuable, relevant information to your subscribers’ inboxes, you boost the trust in your brand. Well-written and informative newsletters lead customers to rely on your company for knowledge, products, and services.