How to make a TikTok for Business
When you hear someone mention TikTok you might think of young people dancing, cute dogs and animals, or catchy music. You’re not wrong, TikTok is built on the weird and wonderful and that’s what makes it stand out so much from other social media apps.
Another great way to grow your business is to make social media on TikTok for business, it has over 1 billion monthly active users it’s a place for people to get noticed and there is an opportunity for everyone to get their voices heard.
Many brands already use the platform, on the other hand, many brands are still hesitant to jump on the bandwagon. This means it is a great time to promote your brand on TikTok as you won’t have as many competitors. For the Benefits of TikTok for business, check out our article!
Here are a few steps to using TikTok for business.
Step One-Create a winning Tiktok Strategy
When you hear someone mention TikTok you might think of young people dancing, cute dogs and animals, or catchy music. You’re not wrong, TikTok is built on the weird and wonderful and that’s what makes it stand out so much from other social media apps.
TikTok is surprisingly a great platform for your business to be signed up to, it has over 1 billion monthly active users it’s a place for people to get noticed and there is an opportunity for everyone to get their voices heard.
Many brands already use the platform, on the other hand, many brands are still hesitant to jump on the bandwagon. This means it is a great time to promote your brand on TikTok as you won’t have as many competitors.
Here are a few steps to using TikTok for your business.
Step One-Create a winning Tiktok Strategy
Spend some time getting to know the platform before you jump straight into marketing your brand, you can begin getting to know TikTok by watching some videos on the ‘For You” page. You can play around with filters, effects, and editing features. Make sure you’re always studying the new trends and thinking about how you can incorporate them into your strategy.
It’s also really important to understand how the TikTok algorithm works. The videos You see on your “For You” page are all determined by the content you interact with and the creators you follow on the app. It’s also determined by the videos you like and comment on, even the videos you’ve disliked can affect it.
After you’ve got a good understanding of the app, it’s time to have a think about your target audience.
Before you rush into making your first video, think about your audience. While the platform is extremely popular with teenagers and Gen Z, a wide range of demographics share a romance for the app.
Where exactly does your target market overlap with TikTok users? maybe there’s a new different type of audience you’ve found that you can target too. Once you’ve pondered on these two things and you’ve got a good grasp of who you’re engaging with, your content creation can begin.
Next up, your task is to learn about the rising stars on Tiktok. This will help you learn what is drawing people to their content.
TikTok stars have parlayed their fame into not just lucrative sponsorships but also business ventures, movie roles, and reality shows. These are all characters around which the TikTok world revolves.
Step Two-Optimise Your TikTok profile
On Tiktok, you’ve only got a few lines to write on your page and an opportunity to share one link so whatever you write, it’s got to do the trick.
It’s important to be particular about choosing a profile picture for your brand. Pick something that sells what your company is about, it should be memorable and eyecatching. Using a company logo that you use on other social media sites is your best bet as it appears more professional.
Keep your bio concise short and sweet, the limit is 80 words so it needs to cut the mustard. You could even use an emoji that suits your brand, this can add personality and save on the character count, it’s a win-win!.
You should also choose your URL wisely, maybe you want to direct it to your E-commerce site or a specific landing page. Either way, it’s important that it reflects your business well.
Step 3- Create Content That People Want to Watch
There’s no magic wand for creating a TikTok video that people will love, however, there are some good general rules of thumb to follow.
The most important factor in creating your videos is making sure they look good. Be conscious of your sound and video quality, the better it is, the more enjoyable your videos will be to watch. You don’t have to rush off to buy fancy equipment, but making sure you film your videos in well-lit rooms and that your audio is clean will really help you look as professional as possible.
Another good point is using hashtags and using them wisely. Tiktok hashtags will help your content get discovered via search and help the Tiktok algorithm identify what sort of topics your videos cover.
Audiences love to be educated every once in a while so why not create “A how-to” video to show your expertise this will look impressive.
