What is a Google My Business Page?
Google my Business gives you the ability to present your business location on google maps and in search results. It is an absolute necessity to use Google my Business so you can include your company’s contact details, opening and closing times, and even include a link to your website. Even if your business isn’t physical and entirely online it’s still a great idea to use it. Here are all the benefits.
1. It Allows your Customers to Find you on a map
In this day and age, almost everyone uses online maps to get directions to places they want to go. If your company is not placed on Google Maps, you are as good as invisible in the online world. When you use the Google my Business app you can input your address, this makes it very easy for customers to click on your business on the map and receive directions to your business.
2. It provides a Great First Impression
If your business is visible to customers online, you will appear modern and tech-savvy. You can draw potential customers in with professional photos and videos so you can show your audience what they can expect from your brand. The more images you can upload, the more positive the outcome. A good first impression can make all the difference.
3. It Allows People to Leave Reviews of your Business
Did you know that reviews can improve your SEO (Search Engine Optimization)? a study by Moz shows that online reviews make up 10% of how search engines rank results. If you want your company to be visible in search results, Google my Business is a great way to go. It can make it easy for customers to leave positive feedback, good reviews influence customers to make choices about buying your products or using your services.
4. It Provides Insights
As well as assisting in promoting your business, Google my Business also provides you with insights in important areas to help you create strategies and decisions. Statistics and insights can help you work out where your audience is coming from. It can provide the number of views your posts, company profile, and photos are receiving and show you how customers are interacting with your posts.
5. It’s Free and Accessible
Sometimes these tools can be costly, fortunately, this isn’t the case with Google my Business. Not only is it completely free, but it is easily accessible too. In a matter of hours, you can create and verify your business profile. It’s very useful for startups and local businesses to promote their products and services online by increasing their visibility and improving their chances of showing up in search results.