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5 Tips to Drive Traffic to Your Website

laptop displaying website trying to drive traffic to your website

Are you looking to drive traffic to your website and decrease your visitor bounce rate? here are 5 innovative ways to hook people in.

1. Make Sure Your Social Media Pages Are Active

Posting interesting content frequently on your social media pages such as; blogs, videos, photos, and infographics keeps things fresh. You’re likely to entice your followers if you post often and the content is appealing. Make sure to reply to as many of your followers as possible when they interact with your posts, this ensures your brand looks professional and shows great customer service skills. You could repost a photo of them using your product or include it on your Instagram feed this creates more trust between the brand and potential consumers. Check out our article to further understand why Posting to Social Media Daily can be Effective.

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2. Advertising

An efficient way to build and increase website traffic is to produce display ads, social media ads, and paid search ads. It’s important to weigh up the pros and cons with different options; it’s important you consider your budgets and goals before you rush into investing lots of money.

When you’re starting out, put your focus into one campaign and a few different ad groups using the keywords you want to target most. This greatly increases your website traffic and clicks to your website.

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3. Send out Email Newsletters to drive traffic to your website

Another way to increase your website traffic is to email newsletters to your subscribers. You could add a personal touch with the customer’s name and make an enticing subject line. The emails should be mobile-friendly since 46% of all emails are opened on a mobile device. Insert links so subscribers can click to read more of your content. You can even conduct A/B testing to see which versions of emails receive more opens and clicks.

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4. Influencer Outreach

Collaborating with industry influencers can produce wonderful results for your business. Influencers are always keen to post content that their followers will love. You could tag an influencer in your post if your post references their research or content. You could also ask an influencer if they would like to do an interview then tag them when it’s shared with your followers.

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5. Create Content People Will Remember

It’s one thing to post content regularly but it’s another to make sure the content you’re producing is memorable. your content needs to be bold and unique to your brand. memorable content is one of the best ways to increase traffic to your site.

When people search on Google, they’re looking for specific and thorough information that will solve their burning questions. Websites that release more than 16 months receive nearly 3.5 times more traffic than those that post zero to four posts a month. Additionally, websites that feature blog content generate 434% more search engine—indexed pages than those without it.

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